Kód: 08801543
Aaker on Branding
Autor David Aaker
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles pro ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 220
Nakladatelství: Morgan James Publishing llc, 2014
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Anotace knihy
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad underst
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
386 Kč
- Plný název: Aaker on Branding
- Podnázev: 20 Principles That Drive Success
- Autor: David Aaker
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 220
- EAN: 9781614488323
- ISBN: 9781614488323
- ID: 08801543
- Nakladatelství: Morgan James Publishing llc
- Hmotnost: 338 g
- Rozměry: 229 × 153 × 13 mm
- Datum vydání: 15. July 2014
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