Kód: 05249660
Rethinking Prestige Branding
Autor Wolfgang Schaefer, J. P. Kuehlwein
What makes prestige brands tick? Taking a unique holistic approach,Classifiedexamines the successful development and promotion of luxury brands, discovering not just how they're sold but how we as consumers respond to them. ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 272
Nakladatelství: Kogan Page Ltd, 2015
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Anotace knihy
What makes prestige brands tick? Taking a unique holistic approach,Classifiedexamines the successful development and promotion of luxury brands, discovering not just how they're sold but how we as consumers respond to them.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
772 Kč
- Plný název: Rethinking Prestige Branding
- Autor: Wolfgang Schaefer, J. P. Kuehlwein
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 272
- EAN: 9780749470036
- ISBN: 0749470038
- ID: 05249660
- Nakladatelství: Kogan Page Ltd
- Hmotnost: 434 g
- Rozměry: 158 × 233 × 16 mm
- Datum vydání: 03. May 2015
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