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Anotace knihy

Hospitality Management: A Brief Introduction is designed for undergraduate and postgraduate students studying hotel and hospitality management and hospitality studies. The book includes coverage of the principal areas of functional management in hospitality including: employee relations; accommodation management; food and beverage management; marketing and sales; industry structure and strategy; the nature of management roles; and hospitality management education *future trends in the field. Roy Wood uses a wide range of established and contemporary research and reflects critically on its subject, including from the perspective of the hospitality consumer, to ensure that readers gain wide awareness of the realities and challenges of the hospitality industry.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries

• Plný název: Hospitality Management
• Podnázev: A Brief Introduction
• Autor: Roy C Wood
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 208
• EAN: 9781446246955
• ISBN: 1446246957
• ID: 08015375
• Nakladatelství: SAGE Publications Ltd
• Hmotnost: 374 g
• Rozměry: 243 × 172 × 11 mm
• Datum vydání: 28. April 2015

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