Kód: 21369256
Experience Economy, With a New Preface by the Authors
Autor B. Joseph Pine Ii, James H. Gilmore
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 368
Nakladatelství: Harvard Business Review Press, 2019
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Anotace knihy
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to
Parametry knihy
652 Kč
- Plný název: Experience Economy, With a New Preface by the Authors
- Autor: B. Joseph Pine Ii, James H. Gilmore
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 368
- EAN: 9781633697973
- ISBN: 1633697975
- ID: 21369256
- Nakladatelství: Harvard Business Review Press
- Hmotnost: 682 g
- Rozměry: 247 × 169 × 31 mm
- Datum vydání: 01. December 2019
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