Mohlo by se vám také líbit

Více informací o knize Market Orientation in Food and Agriculture

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 509 bodů

Anotace knihy

What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United Kingdom. The book is divided into three sections. The first explores the concept of market orientation and how it relates to developing competitive advantage. The second discusses in detail how market knowledge can be gained, and the final section focuses on how this knowledge, once generated, can be put to use in a food company during process and product development.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Market Orientation in Food and Agriculture
• Autor: Klaus G. Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 284
• EAN: 9780792396499
• ISBN: 0792396499
• ID: 01398370
• Nakladatelství: Springer
• Hmotnost: 1350 g
• Rozměry: 234 × 156 × 21 mm
• Datum vydání: 30. November 1995

Oblíbené z jiného soudku

---

---

---