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Anotace knihy

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display conderations. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs. As with other books in the "workbook" series, it offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.

Parametry knihy

Zařazení knihy Knihy v angličtině The arts Industrial / commercial art & design Graphic design

• Plný název: Package Design Workbook
• Autor: Steven DuPuis
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 240
• EAN: 9781592537082
• ISBN: 1592537081
• ID: 04369254
• Nakladatelství: Rockport Publishers Inc.
• Hmotnost: 602 g
• Rozměry: 229 × 226 × 22 mm
• Datum vydání: 20. May 2011

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