Kód: 01016511
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the ... celý popis
Nákupem získáte 63 bodů
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
634 Kč
Osobní odběr Praha, Brno a 12903 dalších
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