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Více informací o knize B2B Relationships within Transactional and Relationship Marketing

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

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Anotace knihy

To identify, distinguish and conceptualize emerging business-to-business relationships within transactional and relationship marketing, as well as the distribution network and their applications in practice. The research proved that transactional and relationship marketing are interconnected and go along with the stages of establishment and development of B2B relationships. When these two theoretical concepts are strong, then it is clear that the distribution network is strengthening too.

Parametry knihy

• Plný název: B2B Relationships within Transactional and Relationship Marketing
• Autor: Zarko Petrovic, Milo Radulovic
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 92
• EAN: 9783659966743
• ID: 15373629
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 155 g
• Rozměry: 220 × 150 × 6 mm
• Rok vydání: 2016

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