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• Anotace
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Anotace knihy

This book written in very lucid style will give all types of readers real thrill in the arena of consumer research.The various value-added features are exhaustive research questions in consumer and industrial markets,utilization of Thurstone Scale for capturing consumer motivation,Chi-Square Test,phi-coefficient for estimation of strength of association,a new model of consumer behaviour combining B2C and B2B,proper utilization of discriminant scores for every respondent to perform correlation and regression,thorough overview of honey market and consumer behaviour etc.Teachers,Research Scholars,Students,Companies,Government at various levels,casual readers will always find some food for thought while reading this book.Happy reading.

Parametry knihy

• Plný název: Beliefs,Attitudes and Motivation that affect Marketing of Forest Honey
• Autor: Abhijit Pandit
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 220
• EAN: 9783330049871
• ISBN: 3330049871
• ID: 16090755
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 344 g
• Rozměry: 220 × 150 × 13 mm
• Datum vydání: 25. March 2017

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