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Anotace knihy

This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.

Parametry knihy

Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Plný název: Branded Conservatives
• Autor: COSGROVE
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 364
• EAN: 9780820474656
• ISBN: 9780820474656
• ID: 01209293
• Nakladatelství: Peter Lang Publishing Inc
• Hmotnost: 506 g
• Rozměry: 154 × 229 × 20 mm
• Datum vydání: 30. April 2007

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