Kód: 01663265
This book focuses strategic and operative aspects of corporations striving for sustainability. The book starts with an overview of the strategic dimension. It then covers marketing and new product development as well as the proces ... celý popis
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This book focuses strategic and operative aspects of corporations striving for sustainability. The book starts with an overview of the strategic dimension. It then covers marketing and new product development as well as the process side, including operations and supply chain management. The final chapters deal with the accounting and reporting of sustainability. The book is written by well known researchers and academic teachers from Italy, USA and UK.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business & the environment, ???Green’ approaches to business
4081 Kč
Osobní odběr Praha, Brno a 12903 dalších
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