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Více informací o knize Country Reputation: The Case of Brazil in the United Kingdom

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

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Anotace knihy

"Existing research in international business discreetly recognizes the presence of theoretical convergences regarding the image of a country (e.g. country-of-origin, country branding, nation branding) and the reputation of a country. Yet, no theory on country reputation is robust in literature. Based on this setting, the core theories employed in this cross-disciplinary study are drawn from reputation principles, also rooted in country-of-origin theory and aligned to nation branding while supported by country branding strategies (including marketing, communication and public relations). The need for these theoretical significant linkages supports filling a gap in applied social sciences knowledge with regard to the management of the reputation of a country". Fundaç?o CAPES, Ministry of Education - Brazil, has funded this research.

Parametry knihy

• Plný název: Country Reputation: The Case of Brazil in the United Kingdom
• Podnázev: Four Stakeholders' Perspectives on Brazil's Brand Image
• Autor: Fabiana Gondim Mariutti
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 60
• EAN: 9783330323209
• ID: 16402598
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 107 g
• Rozměry: 220 × 150 × 4 mm
• Rok vydání: 2017

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