Creative Product Design / Nejlevnější knihy
Creative Product Design

Kód: 04895452

Creative Product Design

Autor Margaret Bruce, Rachel Cooper, Andrew Wooton

Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure i ... celý popis

2310


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Odesíláme za 9-12 dnů
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Anotace knihy

Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. What is the problem? Typically, out of nine montha s product development cycle, only two weeks are devoted to the generation of ideas and creative design -- the "front end". This is the missing link -- insufficient idea generation and creativity management, or the pre--development phase, can lead to the failure of the product. So, what can you do to avoid product failure? Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines: aeo Customer, user and market requirements aeo Design requirements aeo Technical requirements The requirements capture model constitutes three phases: aeo Information gathering aeo Information transformation aeo Requirements generation In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step--by--step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

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