Kód: 02514702
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay sugge ... celý popis
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Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that adver
Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Media studies
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Osobní odběr Praha, Brno a 12903 dalších
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