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Více informací o knize Direct Marketing Hotseat

• Parametry knihy
• Anotace
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Anotace knihy

For those of you who don't know the origin of Direct Marketing Hotseat, let me give you a little background. In its original format, it was a monthly newsletter. The idea was to take subscribers' products or services and "Hotseat" them. By that, I mean to have two or more marketing experts created a powerful, thorough marketing campaign for a subscriber of the newsletter. Hotseat are always a favorite at marketing seminars. It's almost magical to watch top level marketing people pull together a high - profit marketing campaign out of thin air. Everyone in the audience benefits nearly as much as the person being hotseated. The driving idea of Direct Marketing Hotseat was to do a monthly Hotseat campaign, the campaign would actually be run and the precise results would be reported. I was furtunate to have some of the most successful names in direct marketing as my Contributing Editors and Special Editors. This included Ted Nicolas, Dan Kennedy, Alan & Brad, Bob Bly, Jeff Paul, Ray Jutkins, Brad Petersen, Karen Anderson, Stan Golomb, Dan Poynter, Dan Reynolds, T. Harv Eker, Brian Voiles, and Don Nice.

Parametry knihy

• Plný název: Direct Marketing Hotseat
• Podnázev: Volume 2
• Autor: Tetteh Michael
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 112
• EAN: 9786202289344
• ID: 19546081
• Nakladatelství: Éditions universitaires européennes
• Hmotnost: 185 g
• Rozměry: 220 × 150 × 7 mm
• Rok vydání: 2018

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