Kód: 18172718
Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product i ... celý popis
Nákupem získáte 685 bodů
Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academics, students, and researchers.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
6845 Kč
Osobní odběr Praha, Brno a 12903 dalších
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