Kód: 04380086
The Fine Art of Innovation is positioned in the fields of strategic management and marketing management. It aims to fill a vacuum in the business literature with regard to the insights and lessons for the world of business from th ... celý popis
Nákupem získáte 100 bodů
The Fine Art of Innovation is positioned in the fields of strategic management and marketing management. It aims to fill a vacuum in the business literature with regard to the insights and lessons for the world of business from the creative arts in the areas of innovation and creativity management. This is an under researched area, despite the global recognition and success of many of the creative artists featured in the text. Art is big business.§The book has been written for a global audience, and draws on case studies and examples from around the world. Many of the case studies mentioned in the book are recognized across borders, and the lessons communicated in the text are equally relevant for business managers in both developed and emerging markets.§The authors draw on case studies they use currently on highly successful executive teaching programs, and with with international executive audiences at internationally-renowned business schools such as London Business School, IMD and ESMT.§The authors speak and consult for the following companies: Deutsche Bank, IBM, Nokia and Vodafone
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy
1004 Kč
Osobní odběr Praha, Brno a 12903 dalších
Copyright ©2008-24 nejlevnejsi-knihy.cz Všechna práva vyhrazenaSoukromíCookies
Nákupní košík ( prázdný )