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Více informací o knize How to Persuade People Who Don't Want to be Persuaded

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Anotace knihy

The art of persuasion as taught by one of the worlda s most sought--after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment--based techniques, and has made them practical for everyday use--capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance--based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain--making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management

• Plný název: How to Persuade People Who Don't Want to be Persuaded
• Podnázev: Get What You Want -- Every Time!
• Autor: Joel Bauer, Mark Levy
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 256
• EAN: 9780471647973
• ISBN: 0471647977
• ID: 04892678
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 442 g
• Rozměry: 230 × 161 × 23 mm
• Datum vydání: 02. July 2004

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