Kód: 24432156
Improving Marketing Strategies for Private Label Products
Autor ARSLAN
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure i ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 300
Nakladatelství: IGI Global, 2019
- Více informací o knize
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Anotace knihy
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselve
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
6000 Kč
- Plný název: Improving Marketing Strategies for Private Label Products
- Autor: ARSLAN
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 300
- EAN: 9781799802570
- ISBN: 1799802574
- ID: 24432156
- Nakladatelství: IGI Global
- Hmotnost: 968 g
- Rozměry: 254 × 178 × 27 mm
- Datum vydání: 30. November 2019
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