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Anotace knihy

Are you losing your most valuable asset - your customers? This is just one of eight important questions that The Lost-Trade System answers. Lost trades mean lost business - and you cannot examine and manage what you cannot see or measure. Taking this point further, the author contends that a business doesn't really know it's market if it doesn't know its lost trades. This innovative book brings you truly new insights into Business Intelligence, which provides information to improve decision-making. The Lost-Trade System is more than a technical solution that allows a sales organization to capture the data regarding its lost business. It is a set of analytical tools and a framework that creates information out of this data, and a methodology that allows business users to create knowledge out of this information, allowing them to take appropriate and informed action to create value via improved business processes.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Lost-Trade System
• Autor: Jesper Thorlund
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 168
• EAN: 9781606932636
• ISBN: 9781606932636
• ID: 08784559
• Nakladatelství: Strategic Book Publishing
• Hmotnost: 417 g
• Rozměry: 229 × 152 × 13 mm
• Datum vydání: 01. September 2008

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