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Více informací o knize Managing Media and Digital Organizations

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Anotace knihy

What does it take for success in the media business? Creativity, innovation, and performance, of course. Experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover-in a jargonless, non-technical way-the major management functions. First, creating a product: financing projects, managing technology, HRM, production, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. A third section is the control loop: media accounting and the strategy process. This approach goes beyond the industry-by-industry organization approach to center discussions around business functions. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. It is also a work that helps advance the entire field-the management of information resources and products-to a more central role in business analysis more generally. This book is designed to help those already in the sector or those joining it to become creative managers and managerial creatives. It aims to make managers in this field more knowledgeable, less blinded by hype, more effective, more productive, and more responsible.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Cultural studies

• Plný název: Managing Media and Digital Organizations
• Autor: Eli M. Noam
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 687
• EAN: 9783319712871
• ISBN: 331971287X
• ID: 18346279
• Nakladatelství: Springer International Publishing AG
• Hmotnost: 1930 g
• Rozměry: 220 × 285 × 48 mm
• Datum vydání: 05. February 2019

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