Kód: 06295989
Offers a useful mental model and tools for learning about how executives and customers think within marketplace contexts. This book examines the actual thinking and actions by executives and customers related to making marketplace ... celý popis
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Offers a useful mental model and tools for learning about how executives and customers think within marketplace contexts. This book examines the actual thinking and actions by executives and customers related to making marketplace decisions. It looks at thought and choice in both B2B (business-to-business) and B2C (business-to-consumer) contexts.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
2388 Kč
Osobní odběr Praha, Brno a 12903 dalších
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