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Více informací o knize Marketing Management

• Parametry knihy
• Anotace
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Anotace knihy

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application.Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager's Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.

Parametry knihy

Zařazení knihy Knihy v němčině Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing

• Plný název: Marketing Management
• Autor: S. M. Riad Shams, Demetris Vrontis, Masaaki Kotabe
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 880
• EAN: 9783030669157
• ISBN: 3030669157
• ID: 37051514
• Nakladatelství: Springer Nature Switzerland AG
• Hmotnost: 1532 g
• Rozměry: 242 × 167 × 59 mm
• Datum vydání: 25. August 2021

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