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Více informací o knize Media and Digital Management

• Parametry knihy
• Anotace
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Anotace knihy

Being a successful manager or entrepreneur requires creativity, innovation, and performance. However, it also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover-in a jargonless, non-technical way-the major management functions. First, creating a product: financing projects, managing technology, HRM, production, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. A third section is the control loop: media accounting, and the strategy process. This approach goes beyond the industry-by-industry organization approach to center discussions around business functions.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Media studies

• Plný název: Media and Digital Management
• Autor: Eli M. Noam
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 479
• EAN: 9783319713458
• ISBN: 3319713450
• ID: 18346300
• Nakladatelství: Springer International Publishing AG
• Hmotnost: 1102 g
• Rozměry: 185 × 260 × 36 mm
• Datum vydání: 05. February 2019

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