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Anotace knihy

This edited book explores the practice of transcreation in a variety of contexts, from audiovisual material to digital and marketing material. Drawing on the latest developments in translation and media studies, the volume promotes an understanding of the transcreation process and the way it challenges the concept of translation (Chaume 2018) and impacts on training for translators, localizers and content creators. Chapters include both theoretical and experimental research contributions that investigate facets of transcreation in diverse media and genres and offer constructive insights in the discipline. This book covers the theoretical aspects and practices of transcreation in audiovisual and digital media and will appeal to scholars, researchers and professionals working in the fields of translation, especially audiovisual translation, transcreation, localization and new media.

Parametry knihy

Zařazení knihy Knihy v angličtině Language linguistics Translation & interpretation

• Plný název: New Perspectives in Media Translation
• Podnázev: Transcreating in the Digital Age
• Autor: Loukia Kostopoulou, Parthena Charalampidou
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 296
• EAN: 9783031628313
• ID: 46022534
• Nakladatelství: Springer, Berlin
• Rozměry: 210 × 148 mm
• Datum vydání: 13. October 2024

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