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Více informací o knize Online advertising as transnational communication

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Anotace knihy

Essay from the year 2007 in the subject Communications - Multimedia, Internet, New Technologies, grade: C, Macquarie University, course: ICOM 817 Transnational Communication, language: English, comment: short essay, 5 pages text, 2 pages sources, no index. , abstract: Emanating from the advertising industry's perspective, this papaer will examine the role of internet users as consumers. After briefly considering the effects of globalisation on advertising, the paper will describe the most prominent methods of online advertising, before exploring the applied concept of addressing users as consumers in the World Wide Web.

Parametry knihy

• Plný název: Online advertising as transnational communication
• Podnázev: How do people use Internet-mediated transnational communication?
• Autor: Sebastian Plappert
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 16
• EAN: 9783656482475
• ISBN: 3656482470
• ID: 05284181
• Nakladatelství: Grin Verlag
• Hmotnost: 40 g
• Rozměry: 210 × 148 × 1 mm
• Rok vydání: 2013

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