Mohlo by se vám také líbit

Více informací o knize Online Communication

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 138 bodů

Anotace knihy

This book takes on the growing importance of the Internet and focuses on online communication. The theoretical part of this book covers how online marketing has evolved, which benefits and restrictions exists and how this has lead to the emergence of the concepts of interruption and permission marketing. The empirical part is based on a case on Microsoft and consists of an online survey conducted between March and April 2007 among 103 decision makers in Austrian companies. The survey will show how decision makers respond to newsletter and website communication from IT-companies and what their preferences are for this type of communication. Preliminary findings suggest that differences among decision makers exists and that the Internet is playing a greater role in professional decision making.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business communication & presentation

• Plný název: Online Communication
• Podnázev: A Survey on Decision Makers in Austrian Industries.
• Autor: Martin Christensen
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 120
• EAN: 9783836472593
• ISBN: 3836472597
• ID: 06848163
• Nakladatelství: VDM Verlag Dr. Mueller E.K.
• Hmotnost: 172 g
• Rozměry: 229 × 152 × 6 mm
• Datum vydání: 14. April 2008

Oblíbené z jiného soudku

---

---

---