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Anotace knihy

Political Communication provides a comprehensive, clear, and accessible treatment of American campaign rhetoric. Taking a truly communicative approach to political communication, the text explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and free media (e.g., print and broadcast ads; the Internet; etc.). Case studies of actual campaign speeches, political debates, and mass media campaigns show the application of theories and methodologies.

Parametry knihy

Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Plný název: Political Communication in American Campaigns
• Autor: Joseph S. Tuman
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 304
• EAN: 9781412909457
• ISBN: 1412909457
• ID: 04784771
• Nakladatelství: SAGE Publications Inc
• Hmotnost: 418 g
• Rozměry: 227 × 153 × 16 mm
• Datum vydání: 05. December 2007

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