Mohlo by se vám také líbit

Více informací o knize Price Management in Financial Services

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 494 bodů

Anotace knihy

The retail financial services industry is changing. Deregulation has created a competitive market place in which successful providers are becoming increasingly customer centric. Pricing is becoming a major strategic issue, but the majority of providers still use out-dated risk and cost based pricing methods, and have yet to develop a centre of excellence around their pricing processes."Price Management in Financial Services" shows how to incorporate the modern techniques of value based pricing in both product design and pricing. The authors provide an overview of basic pricing techniques and an introduction to strategic pricing issues such as market segmentation, product bundling, multi-channel pricing and non linear pricing.Central to the book is the concept of the 'price response function' otherwise referred to as price sensitivity or elasticity of demand. The book includes a step-by-step guide to incorporating this concept into the pricing process.The final chapters are devoted to discussing a variety of implementation issues, highlighted with international cases studies from Simon and Kucher's financial services practice.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management

• Plný název: Price Management in Financial Services
• Autor: Georg Wuebker, Martin Koderisch, Dirk Schmidt-Gallas, Jens Baumgarten
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 480
• EAN: 9780566088216
• ISBN: 0566088215
• ID: 04621917
• Nakladatelství: Taylor & Francis Ltd
• Hmotnost: 624 g
• Rozměry: 251 × 180 × 19 mm
• Datum vydání: 28. October 2008

Oblíbené z jiného soudku

---

---

---