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Více informací o knize Reputation Transfer to Enter New B-to-B Markets

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• Anotace
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Anotace knihy

This book focuses on the development and cross-cultural testing of a construct of reputation rooted in resource-based theories. No study has ever asked organizational customers to rate the importance of a supplier s positive reputation on their buying decision. The results of the survey contribute substantially to our understanding of reputation measuring and managing. This book is the first to highlight the cross-link between reputation, reputation transfer and culture, and argues that to develop one cross-culturally valid construct of reputation, which can be used in both B-to-B and B-to-C contexts is neither useful nor appropriate.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management E-commerce: business aspects

• Plný název: Reputation Transfer to Enter New B-to-B Markets
• Podnázev: Measuring and Modelling Approaches
• Autor: Christine Falkenreck
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 229
• EAN: 9783790828115
• ISBN: 3790828114
• ID: 01738292
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 454 g
• Rozměry: 235 × 155 × 15 mm
• Datum vydání: 03. January 2012

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