Mohlo by se vám také líbit

Více informací o knize Rhetoric and Reality of Marketing

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 304 bodů

Anotace knihy

This volume compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practise it and contains cutting-edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device, or whether it is deeply embedded in organizational culture.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Rhetoric and Reality of Marketing
• Podnázev: An International Managerial Approach
• Autor: P. Kitchen
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 202
• EAN: 9780333987322
• ISBN: 0333987322
• ID: 04601093
• Nakladatelství: PALGRAVE MACMILLAN
• Hmotnost: 398 g
• Rozměry: 216 × 140 × 17 mm
• Datum vydání: 15. April 2003

---

---

---