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Anotace knihy

The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases-Japan, Venezuela, China, and the United States-to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country. This study explores the notion of soft power as a set of theoretical arguments about power, and as a reflection of how nation-states perceive what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Through an analysis of policy discourse, public diplomacy initiatives, and related programs of strategic influence, soft power in each case represents a localized set of assumptions about the requirements of persuasion, the relevance of foreign audiences to state goals, and the perception of what counts as a soft power resource. This timely analysis provides an unprecedented comparative investigation of the relationship between soft power and public diplomacy.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Politics & government International relations

• Plný název: Rhetoric of Soft Power
• Podnázev: Public Diplomacy in Global Contexts
• Autor: Craig Hayden
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 308
• EAN: 9780739142585
• ISBN: 0739142585
• ID: 04903519
• Nakladatelství: Lexington Books
• Hmotnost: 624 g
• Rozměry: 156 × 235 × 27 mm
• Datum vydání: 23. December 2011

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