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Anotace knihy

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the new concept of Service-Dominant Logic, describing the shift from a product-centred view of the firm to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. Lusch and Vargo describe a clear alternative to the neoclassical economics worldview of the production-oriented, profit-maximizing firm, presenting a coherent organizing framework based on ten foundational premises. Although originating in the field of marketing, the foundational premises of SDL have much wider implications for the future of the organization of the firm, transcending different industries and contexts, to give readers a deeper sense of why the exchange of service is the fundamental basis of all human economic exchange. This accessible book will appeal to postgraduate students, as well as to researchers and practitioners.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Service-Dominant Logic
• Autor: Robert F. LuschStephen L. Vargo
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 248
• EAN: 9780521124324
• ISBN: 0521124328
• ID: 02023017
• Nakladatelství: Cambridge University Press
• Hmotnost: 440 g
• Rozměry: 246 × 176 × 14 mm
• Datum vydání: 30. January 2014

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