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Více informací o knize Sharing Behavior of Brand Crisis Information on Social Media

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Anotace knihy

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, both the static and dynamic mechanism of information-sharing behavior, and regulation measures of crisis information sharing behavior. The important features of the book are reflected in accurate analysis of the autocorrelation, trend characteristics, periodic characteristics and cluster characteristics of the fluctuation of crisis information sharing behavior, and deep exploration of dynamic mechanism and static mechanism of the time lag characteristics, impulsive disturbance, and marginal influence of the impact of information sharing behavior from perspective of situational factors.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Sharing Behavior of Brand Crisis Information on Social Media
• Podnázev: A Case Study of Chinese Weibo
• Autor: Changzheng Yang, Feng Yue, Hanxiong Zhu, Li'e Liang
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 283
• EAN: 9789811666698
• ID: 42659874
• Nakladatelství: Springer, Berlin
• Rozměry: 235 × 155 mm
• Rok vydání: 2023

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