Kód: 19389768
Discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book ... celý popis
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Discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is designed for business professionals, marketing managers, marketing strategists, academics, researchers, and graduate-level students.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
5976 Kč
Osobní odběr Praha, Brno a 12903 dalších
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