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Více informací o knize Blackwell Encyclopedia of Management - Strategic Management V12 2e

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Anotace knihy

The new edition of The Blackwell Encyclopedia of Management: Strategic Management includes a new preface by the current editor, John McGee. He acknowledges the signal contribution of Derek Channon and outlines the key current trends in the field of strategic management. * Fully updated new edition covers over 160 key terms and concepts in strategic management; * Contains contributions from more than 55 international contributors; * Gives more explicit attention to 'competitive strategy' and 'competitive advantage'; * Fully treats the 'resource-based view', with recent developments around the 'knowledge- based view'; * Introduces the 'new economy', specifically economics of knowledge and information and the nature of network externalities; * Outlines the key current trends in the field of strategic management in the editor's preface.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Blackwell Encyclopedia of Management - Strategic Management V12 2e
• Autor: John Mcgee
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 440
• EAN: 9781405118286
• ISBN: 1405118288
• ID: 04954448
• Nakladatelství: John Wiley and Sons Ltd
• Hmotnost: 880 g
• Rozměry: 178 × 253 × 29 mm
• Datum vydání: 22. June 2006

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