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Více informací o knize Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition

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Anotace knihy

For courses in Strategic Management and Business Policy. Utilize a strategic management model to learn and apply key concepts through casesPicking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies. Pearson MyLabTM Management not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.Pearson MyLab Management is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition
• Autor: Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 848
• EAN: 9781292215488
• ISBN: 9781292215488
• ID: 16182626
• Nakladatelství: PEARSON Education Limited
• Hmotnost: 1422 g
• Rozměry: 250 × 205 × 20 mm
• Datum vydání: 31. August 2017

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