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1924. Contents: guesswork vs. scientific planning; what are you going to sell; high cost of variety; taking the risk out of personal selling; taking the risk out of buying; eliminating the financial risk; to get the most out of ad ... celý popis
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1924. Contents: guesswork vs. scientific planning; what are you going to sell; high cost of variety; taking the risk out of personal selling; taking the risk out of buying; eliminating the financial risk; to get the most out of advertising; choosing a soun
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