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• Parametry knihy
• Anotace
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Anotace knihy

"We are at the end of the male market as we knew it. In this brilliant new book, major trends--critical for businesses marketing to men--are revealed. A new vision of what it means to be male is exposed."--Sergio Zyman, author of "The End of Marketing As We Know It "and, most recently, "Renovate Before You Innovate" "There is a change going on in how masculinity is defined. "The Future of Men" will be critical for anyone who needs to understand the trends that are shaping the new man."--Lothar Reiff, Creative Director, Hugo Boss Praise for "Next": "Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years."--"Publishers Weekly"

Parametry knihy

• Plný název: FUTURE OF MEN
• Autor: Marian Salzman, Ira Matathia, Ann O'Reilly
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 242
• EAN: 9781403975485
• ISBN: 1403975485
• ID: 12059611
• Nakladatelství: PALGRAVE
• Hmotnost: 331 g
• Rozměry: 229 × 143 × 17 mm
• Datum vydání: 17. September 2006

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