Mohlo by se vám také líbit

Více informací o knize Transmedia Brand Storytelling

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 105 bodů

Anotace knihy

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Transmedia Brand Storytelling
• Podnázev: Immersive Experiences from Theory to Practice
• Autor: Karen E. Sutherland, Richie Barker
• Jazyk: Angličtina
• Vazba: Pevná
• EAN: 9789819940004
• ID: 43479565
• Nakladatelství: Springer, Berlin
• Rozměry: 210 × 148 mm
• Datum vydání: 10. November 2023

---

---

---