Kód: 02357077
If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from co ... celý popis
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If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
462 Kč
Osobní odběr Praha, Brno a 12903 dalších
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