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Anotace knihy

Foreign businesses that hope to succeed in China need to be better informed of the challenges that China is faced with today. China was a centrally planned economy with few international ties only three decades ago. China is making up for lost time with unequalled energy and determination. Contributors in this book address a wide range of business issues through their research and present a glimpse on the complexity of doing business in China today.The book consists of four sections: the business environment; management issues; sales and marketing; international business.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: China Business
• Podnázev: Challenges in the 21st Century
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 516
• EAN: 9789622018532
• ISBN: 9789622018532
• ID: 06316295
• Nakladatelství: The Chinese University Press
• Hmotnost: 1701 g
• Rozměry: 229 × 153 × 31 mm
• Datum vydání: 31. August 2001

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