Kód: 25371691
Measurement in Marketing
Autor Bert Weijters
Measurement in Marketing reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based o ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 136
Nakladatelství: Now Publishers Inc, 2019
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Anotace knihy
Measurement in Marketing reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classif
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
2311 Kč
- Plný název: Measurement in Marketing
- Autor: Bert Weijters
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 136
- EAN: 9781680836042
- ISBN: 1680836048
- ID: 25371691
- Nakladatelství: Now Publishers Inc
- Hmotnost: 202 g
- Rozměry: 234 × 156 × 4 mm
- Datum vydání: 11. December 2019
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