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Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced. He worked for various advertisers, in ... celý popis
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Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced. He worked for various advertisers, including B
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
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