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Více informací o knize Services Marketing Cases in Emerging Markets

• Parametry knihy
• Anotace
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Anotace knihy

This§casebook provides students and academics in business management and marketing§with a collection of case studies on services marketing and service operations§in emerging economies. It explores current issues and practices in Asia, across§different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a§framework for instructors, researchers, and students to understand the service§dynamics occurring in these countries. It serves as an invaluable resource for§marketing and business management students requiring insights into the§operationalization of services across different geographical areas in Asia.§Students will find it interesting to compare and contrast different markets§covering important aspects related to services.§

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Services Marketing Cases in Emerging Markets
• Podnázev: An Asian Perspective
• Autor: Sanjit Kumar Roy, Dilip Mutum, Bang Nguyen
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 184
• EAN: 9783319329680
• ISBN: 3319329685
• ID: 02966974
• Nakladatelství: Springer International Publishing AG
• Hmotnost: 465 g
• Rozměry: 166 × 243 × 18 mm
• Datum vydání: 09. September 2016

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