Mohlo by se vám také líbit

Více informací o knize Strategic Affiliate Marketing

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 284 bodů

Anotace knihy

This guide, for both practitioners and academics, focuses on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents. Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so and investigate how to optimize resources once fully active in this area. This book focuses on how to build long term relationships with online partners, while gaining value and optimizing resources. As such, it should be of special interest to academics and students of management, marketing and business. Online advertisers and online media should also find this a valuable tool with which to understand the potential of their online return of investment.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Strategic Affiliate Marketing
• Autor: Simon Goldschmidt, Sven Junghagen, Uri Harris
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 192
• EAN: 9781843763901
• ID: 04855362
• Nakladatelství: Edward Elgar Publishing Ltd
• Hmotnost: 476 g
• Rozměry: 234 × 156 × 19 mm
• Datum vydání: 29. July 2003

Oblíbené z jiného soudku

---

---

---